Hellmann’s new vinaigrette product launch videos
Wailing Banshee has produced a sales video to launch and promote the new Hellmann’s vinaigrette range. Filming on location at the Unilever demonstration kitchens in Crawley the Banshee crew filmed in Super-HD using the new Red camera system and Sony XDcam for unrivalled image quality. Director & DOP David Baumber explained why Banshee has opted for XDcam: “It’s an exciting time for shooting crew and those in post production. XDcam allows us to shoot incredible HD material without worrying about post-production storage and system technology. XDcam allows us to edit on our Avid Symphony and Adrenaline systems just as we’ve always edited standard definition. The clients see the benefit in overall quality even if our films are for presentation on the web. There’s a fine line now between 35mm film and HD but the budget gap is huge. HD will be our shooting format for all corporate work in the future”.
Hellmann’s will be using the film in 2008 . Wailing Banshee has shot more than 30 films for Unilever over the past 8 years.
